Set to a haunting soundtrack, the 45 second black and white commercial, developed by the London advertising agency, Ogilvy & Mather, this video was deemed ‘too graphic’ for television and given an 18-certificate cinema rating.
On the same token, October 31st also saw the publishing of a new study that reveals alarming declines in Pacific shark populations. According to Conservation Biology, this is "the most comprehensive assessment of the status of Pacific shark populations to date."
The paper, authored by Dr. Shelley Clarke and a team from the Secretariat of the Pacific Community in New Caledonia, shows significant declines in catch rates for blue, mako, and oceanic whitetip sharks, as well as declining average sizes of oceanic whitetip and silky sharks, indicating heavy fishing.
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